There is no doubt that the current recession is as long and as hard as we’ve seen for many years. And hopefully we will not get to see again for quite some time. If you are a business owner whose business is not making a profit and you don’t have the capital to invest and keep the business, going you may be wondering about your options.

The first option is to take a real assessment of where you are at. One of the best ways of doing this is to talk with your accountant. Make sure your accountant is not simply filing your tax return to meet compliance but actually helps you look behind the numbers and understand how your business is performing.
What do you need to know?

Most business owners understand their gross sales. Some are adept at using this number to explain the success of their business. For example, have you spoken to a business owner that said “Sales are up 20% on this time last year.” They say this with great pride but that doesn’t tell the full story.
Some business owners can tell you the net profit of the business. Net profit is simply what they pay taxes on or gross sales less cost of goods less expenses. Some business owners like to say “Our bottom line was up 10% compared to last year.” This is good news but that doesn’t tell the full story.
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If you brought ten entrepreneurs together to ask them to make a list of the five most important traits of a successful entrepreneur they would probably finish up with eleven lists. Entrepreneurs don’t like predictability and arriving at simplistic answers. However, if you read each of those eleven lists, I think you would find the following traits on a lot of those lists.

1. Vision
One of the first attributes of all successful entrepreneurs is having a clear vision. The evidence of that is easy to see from the most successful companies – Microsoft, Berkshire Hathaway, Johnson and Johnson, and so it goes on. If you’re an existing entrepreneur, what made you start the journey of being a business owner? Make sure you haven’t moved away from that. If you have, find it again and re-focus your long term goals.
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